What is Social Media?

Social media includes any website in which your employees are able to publish information to a larger group or community.

Information shared by employees may include (but is not limited to) personal information, opinions, research, commentary, or business information.

Examples of Social Media destinations your employees may be accessing and posting to are:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Blogs
• Special interest forums
• User communities
• Pinterest
• Periscope
• Instagram

What are Social Media Acceptable Use Policies?

A Social Media Acceptable Use Policy is a document stating constraints and practices that employees must agree to for access to a network or the Internet within your business.

Why a Social Media Acceptable Use Policy is important in your business?

The use of social media transverses the business, professional, social and personal lives of employees.

How your employee words their comments, appears in photos, uses language and tone in their communication, when referring directly or indirectly to your business while posting on social media, will be a representation, positive AND negative, of your business, to your customers, stakeholders and potential customers.

A Social Media Acceptable Use Policy will:

1. Protect the hard earned reputation of your business.

2. Minimise confusion about the manner and content of what can and can’t be posted by employees.

3. Raise awareness of your brand through proper usage outlined in a well-drafted policy document.

An effective Social Media Acceptable Use Policy will:

1. Define “social media” clearly.
2. Distinguish between “guidelines” which attempt to simplify a process and “policy” which are compulsory.
3. Document the goals and strategies of the organisation or business.
4. Distinguish between specific social utilities, networks or resources e.g. Facebook, LinkedIn, Twitter.
5. Describe what communication is considered proprietary, confidential, and always appropriate to share through social media.
6. Specify who is authorised to speak on behalf of the organisation and business and who is not.
7. Specify disclosure requirements for personal comments.
8. Detail disciplinary procedures.
9. Detail Policy dissemination procedures.
10. Be subjected to Due Diligence.

Internet Law can help you find the right lawyer to help you:

• Draft an effective and enforceable Social Media Acceptable Use Policy for your organisation or business.
• Update your existing Social Media Acceptable Use Policy to keep abreast of the ever-developing communication innovations within the Social Media universe.

Contact us with your enquiry today!